Elon Musk

Twitter To Start Compensating Verified Creators For Showing Ads In Their Replies: Elon Musk

Elon Musk

Twitter To Start Compensating Verified Creators For Showing Ads In Their Replies: Elon Musk

  • Twitter will start paying verified content creators, says Elon Musk.
  • The first payment block is estimated to be worth $5 million.
  • The ads will only be available to confirmed users.

Elon Musk, the owner of Twitter, recently announced a new initiative to compensate verified content providers for incorporating advertisements in their replies. The estimated value of the initial payment block is $5 million. Musk emphasized that these ads will exclusively be available to confirmed users.

Since Musk acquired Twitter in October, the company has encountered challenges in retaining advertisers due to concerns regarding ad placement following significant layoffs. The decision to remunerate verified creators for including advertisements in their replies was made in anticipation of Linda Yaccarino, an experienced advertising executive from NBCUniversal, assuming the role of Twitter’s new CEO.

Musk revealed that Twitter currently generates approximately 5 to 6 cents of user attention per hour. He proposed that implementing more timely and relevant advertisements could potentially increase this figure to at least 15 cents.

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